Personal Profile

Craig A. McElroy, Investment Advisor, CIBC Wood Gundy

Experience
Craig has been in the financial services industry for the past ten years.  Craig focuses on service, to provide his clients with a truly professional, current and holistic approach to wealth management.

"I aim to turn the investment markets into background noise through the implementation of total financial solutions."

Approach
In the past, the industry has concentrated solely on investment management, but Craig's business takes a more modern approach focusing on total financial solutions.  This is a comprehensive financial approach which emphasizes enhanced service and proactive planning, goals based investing, and maximizing tax efficiency by taking a holistic approach with every client.  The process starts by having an in-depth discussion about your goals and dreams.  Craig covers four main are as to come up with a customized strategy for your financial future: financial planning, investment management, life planning and estate planning.

Is your Investment Advisor addressing your needs?

Service
Service is the cornerstone to satisfied clients and Craig prides himself on the service he provides.  One of Craig's key service components is a service level agreement.  You and Craig will sit down and talk about the level of service you expect and create a plan surrounding those wishes.

Are you satisfied with the service you are being provided with?

Delivery 
Financial Planning looks at your overall net worth and helps answer questions like "when can I retire?" and "do I have enough money to do the things I want to do during retirement?"

Investment Management reviews your portfolio of investments including your registered plans and non-registered plans.  Together, your risk tolerances are identified and then a conservative portfolio, which you are comfortable with, is designed . 

Tax Efficiency examines how your portfolios are designed and looks for opportunities to decrease the tax you pay.

Life Planning includes making sure you have the proper protection for you and your family in case of premature death, interrupted income or caring for your elderly parents.

Estate Planning enables you to design a future strategy for efficiently transferring your estate to the next generation. 

How is your delivery?  Are you receiving all of the services you should?

Team
Craig also works closely with our partners at CIBC to help clients with any financial needs they have.  Everything from Personal Banking Services, Mortgages, Credit Lines, Business Banking, Credit Cards, Foreign Exchange and International Banking.

Has your Investment Advisor introduced you to a team?

If you would like to make an appointment to discuss your financial future please send Craig an e-mail or call him to make an appointment.