Eric Elbers
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Introduction
WHY INVEST WITH US?
By investing with The Elbers/Crawford Investment Group, you are putting over 70 years of financial advisory experience to work for you. We are about more than just allocating investment capital: we believe communication and personal relationships should form the heart of our services. We like to be in contact with you on a regular basis, guiding your changing needs as required. An investment relationship based on honesty and trust, combined with our team's commitment and cohesion, will ensure that you receive efficient and superior investment service. Your satisfaction is our goal and becomes the basis of our success.
HOW WE WORK WITH YOU
We believe in a customized approach to investment management. Since no two investor's objectives are exactly alike, we take great care in establishing a comprehensive profile of our clients which serves as a basis for financial planning, estate planning, and wealth management.
We subscribe to a conservative investment philosophy, focusing first of all on preserving your capital. Based on discipline, research, and strategic thinking, it is an approach that enhances total returns and reduces volatility in both up and down markets. At the heart of our philosophy is our dedication to ensuring your portfolios are balanced, well-diversified and strategically positioned. We endeavour to deliver the maximum possible return for given levels of risk by incorporating investment strategies proven over time.
Superior client service based on open and ongoing communication is the key component of our services. By investing wisely and guiding responsibly, we work as partners with you and your professional advisors to provide personalized investment management solutions that are comprehensive, exclusive, and unique.
OUR INVESTMENT OFFER
The Elbers/Crawford Investment Group is pleased to offer discretionary portfolio management in the form of Advisor Managed Accounts (AMA). These fee-based accounts provide access to the experience of our team, personalized service and freedom from day-to-day investment decisions. This is an investment solution directly connecting you to our team while we manage your portfolio on a daily basis according to our investment models. Disciplined, strategic positioning in market-leading sectors and countries is at the core of our growth strategy; conservative value at the heart of our income strategy; or clients may choose a balanced approach including both growth and income. Whether capital preservation, growth or income is most important to you, we offer investment solutions that fit your needs. By matching your needs and objectives with our investment solutions we offer convenience and peace of mind knowing you are on your way to achieving your financial goals.
OUR PORTFOLIOS
Our group has developed five discretionary managed portfolios designed to meet the investment needs of a wide range of investors. Within the mandate(s) selected by you we execute all trades on your behalf. Unlike a mutual fund you own individual securities, allowing us to work with you to implement tax-efficient solutions that benefit you. In addition to personalized service, year-end realized gain/loss and annual fee summary reporting, the Advisor Managed Account includes top quality quarterly portfolio reviews reserved only for our most prestigious services. As a well-established investment advisory group within CIBC Wood Gundy, it is our objective to be long-term partners in your financial success. We are committed to fostering relationships based on trust through attention plus guidance and investment solutions that meet your unique needs.
OUR INVESTMENT METHODOLOGY
Our investment methodology is based on three time-tested principles of portfolio management: Diversification, Dividends and Relative Strength. Together they provide a strong foundation for robust portfolios which combine risk management, tax-efficient income and investing with market leaders. Diversification includes both asset class diversification, e.g. stocks and bonds, as well as industry, sector and international diversification. Dividends are a core consideration in selecting equities and an important source of investment return. Finally Relative Strength is a filter we employ to identify market leadership within industry sectors, global themes and international markets using individual stocks and Exchange Traded Funds (ETFs). ETFs offer broad diversification within a single listed security without the high costs associated with mutual funds.
FEES AND COMMISSIONS
Our group has chosen a fee-based relationship rather than a commission-based one. We will manage your investment portfolio for a single, competitive fee without trading expenses or additional costs. Our goals are therefore lined up with yours: preserving capital and adding value to your investment portfolio.



